The Importance of Strategy

Strategy is for the long-haul and it’s worthwhile having one to come back to, when tactics fail.

For local government waste businesses, the value of a strategy is that you can set the long-term direction, articulate a vision and shape a story and a message to the community that communicates your long-term strategy.

A strategy gives you a framework, around which tactics can be deployed to deliver the strategy. Tactics can fail, but that does not mean you strategy is wrong. Your strategy is what you keep doing even if you walk away from a tactic.

A local government waste business goal could be to increase diversion of household waste from landfill from 35 % to 70% by 2030 to align with the QLD waste management and resource recovery strategy. The strategy is to achieve that by prioritising resource recovery.

There are then numerous tactics that can be deployed to achieve resource recovery improvements. A step change could be rolling out kerbside organics collection, standardising resource recovery system at transfer stations, improving signage, introducing new recycling streams, investing in a new Materials Recovery Facility (MRF), educating school kids, running composting seminars for householders, etc.

Some of these will be game-changers, some will be incremental, but they all add up.

What’s important is that the tactics need to demonstrate the strategy and it needs to be supported, politically, at the executive and operationally. If the community sniffs misalignment and trust is broken at the community level, the entire strategy may be damaged.

Strategy is for the long-haul and needs to go beyond the political cycle and be embedded with the long-term capital program and 3-5 year operational plans.

What’s your strategy?

The-Importance-of-Strategy

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